Every module.
Nothing held back.

Hail, wind and storm damage — what it actually looks like, how to tell it from wear, and how to document it so nobody can wave it off.
Outcome: Walk any roof and know, with evidence, whether there is a claim.

• 01 How Storms Actually Damage a BuildingHail, wind and ice — the physics behind every claim you will ever write 40 min
• 02 Hail Damage IdentificationFunctional damage, cosmetic marring, and the difference that decides the claim 45 min
• 03 Wind Damage IdentificationCreased, lifted, missing — and why a shingle that lays back down is still broken 40 min
• 04 The Repeatable Roof InspectionForty-five minutes from the truck door to the kitchen table, the same way every time 45 min
• 05 Documentation That Wins ClaimsThe photo set, the narrative, the weather file — and the line you never cross 45 min

Policies, adjusters, scopes, supplements and getting paid — plus writing estimates clear enough that nobody argues with them.
Outcome: Run a claim from first notice to released depreciation without losing money.

• 01 How a Property Policy Actually WorksThe document that decides whether you get paid 45 min
• 02 Filing and Managing the ClaimWho files, what gets said, and the line that ends careers 40 min
• 03 The Contingency AgreementThe paperwork that protects you, and the paperwork that ends companies 35 min
• 04 The Adjuster MeetingNinety minutes that decide the whole file 42 min
• 05 Reading and Rebutting the ScopeLine by line, until the estimate matches the building 50 min
• 06 Supplements, Code Upgrades and Getting PaidThe last mile, where most of the profit is lost 45 min
• 07 Estimate Clarity: Scopes Nobody Argues WithThe document is the job. Write it that way. 40 min

Knocking, inspecting, presenting, handling every objection you will actually hear, offering financing, closing, and turning one job into six.
Outcome: Close more of the doors you already knock, at a price you can build for.

• 01 Canvassing: Territory, Timing and the LawReading a storm swath, picking a street, and knocking without getting cited 40 min
• 02 The Door Approach and the First Ten SecondsBody position, pattern interrupt, and three approaches that get you on the roof 38 min
• 03 From Ladder to Kitchen TableThe ten minutes that decide whether you sell the job or leave a quote 36 min
• 04 The Presentation: Building Value Before PriceTwenty minutes, their photos, three options, and the number last 45 min
• 05 The Twelve Objections You Will Actually HearWhat each one really means, and exactly what to say back 50 min
• 06 How to Offer FinancingTurning a price objection into a payment conversation — legally 42 min
• 07 Closing and the AgreementBuying signals, three closes that work, and the paperwork that keeps the job sold 45 min
• 08 Referrals and the Neighborhood EffectTurning one signed job into six, on the same street, for free 38 min

What good work looks like — roofing, siding, windows, gutters — plus the quality control and safety discipline that kills callbacks.
Outcome: Install it right the first time and prove it with documentation.

• 01 Pre-Production: The Week Before the Crew ArrivesThe handoff from sales to production, and why most companies lose the job here 40 min
• 02 Roofing Installation Standards and the Failures That Cause CallbacksDeck to ridge, in the order it actually goes on 55 min
• 03 Siding, Window and Gutter Installation StandardsThe three trades that make or break the rest of the envelope 50 min
• 04 Quality Control, Punch-Out and the Final WalkthroughCatching it before the homeowner does 45 min
• 05 Safety, Licensing, Insurance and LiabilityThe five things that end contracting companies 45 min

For owners and managers: entity and insurance, hiring, comp plans, job costing, cash flow, KPIs, SOPs and scaling without breaking.
Outcome: Know your numbers, pay your people right, and build a company that runs without you.

• 01 Company Foundation: Entity, Licensing, InsuranceThe paperwork that decides whether one bad day ends your company 42 min
• 02 Hiring and Building a Sales TeamFinding, testing, onboarding and keeping reps who actually sell 45 min
• 03 Compensation Plans That Don't Bankrupt YouPaying reps in a way that pays you 44 min
• 04 The Numbers: Job Costing, Margin and Break-EvenThe math that decides whether the year was worth it 48 min
• 05 Cash Flow in a Storm BusinessWhy profitable contractors go broke, and how to stop it 46 min
• 06 KPIs, Scoreboards and the Weekly MeetingRunning the company on numbers instead of feelings 40 min
• 07 SOPs and Making Yourself ReplaceableBuilding a company that runs when you are not in it 42 min
• 08 Scaling: Crews, Markets and the ExitBuilding something worth selling, whether or not you ever sell it 45 min

The automated follow-up system that answers a lead in under five minutes, fills the calendar, and tells you your cost per signed job by source.
Outcome: Never lose another job because someone else called first.

• 00 The SpineWhy every other module is in the order it's in 18 min
• 01 Day-One Automated WinsTen things you can turn on this week that need zero ad spend 35 min
• 02 Calendars & Online SchedulingStop delivering leads. Start delivering booked estimates. 42 min
• 03 Pipelines & OpportunitiesFind the hole in the bucket 38 min
• 04 Database ReactivationRevenue this month with zero ad spend 40 min
• 05 The Fast Five: Speed to LeadTalking to a brand-new homeowner 2.5 minutes after they hit submit 45 min
• 06 The Ultimate Appointment AutomationReminders, the outcome survey, and the dollar amount that makes everything else work 50 min
• 07 Reporting and Attribution: Cost Per Signed JobThe only marketing number that matters, and how to make it exist 40 min
• 08 Snapshots and Custom ValuesBuild it once. Deploy it in an hour. Improve it everywhere at once. 35 min
• 09 Turning the System Into Recurring RevenueOptional. But read it before you decide it isn't for you. 28 min
• 10 The Six-Week Implementation SequenceWeek by week, with a defined outcome for each one 30 min