44 modules across six tracks — from what hail actually does to a shingle, all the way to cost per signed job. Written by a contractor who is still on the job today.
Door knocking. Damage identification. Insurance claims. Objections. Financing. Closing. Referrals. Installation standards. Comp plans. Cash flow. The automated follow-up machine. Nothing theoretical. Nothing borrowed from a marketing seminar.
Three seats — Sales Rep, Manager, Owner. From $497. Paid once, lifetime access.
Most contractors work harder every year and keep the same margin. Not because they are lazy or bad at the trade — because every part of the business runs on memory, instinct and whoever happens to answer the phone.
Work them in order or jump to the one that is bleeding. Every module ends with a build checklist you can actually execute this week.
Hail, wind and storm damage — what it actually looks like, how to tell it from wear, and how to document it so nobody can wave it off.
Policies, adjusters, scopes, supplements and getting paid — plus writing estimates clear enough that nobody argues with them.
Knocking, inspecting, presenting, handling every objection you will actually hear, offering financing, closing, and turning one job into six.
What good work looks like — roofing, siding, windows, gutters — plus the quality control and safety discipline that kills callbacks.
For owners and managers: entity and insurance, hiring, comp plans, job costing, cash flow, KPIs, SOPs and scaling without breaking.
The automated follow-up system that answers a lead in under five minutes, fills the calendar, and tells you your cost per signed job by source.
One enrollment. Everybody in your company gets the sequence built for their job.
Storm identification, the door approach, the kitchen table, all twelve objections, financing, closing, referrals. The order you will actually use it in.
Claim execution, scope accuracy, production standards, quality control, and the weekly rhythm that holds a team accountable without you chasing anybody.
Entity and exposure, job costing, cash flow, comp plans that do not bankrupt you, KPIs, SOPs, and building a company that runs without you in it.
37 years in exterior contracting. Roofing, siding, windows, gutters. He is not a guru who read a book about the trade — he runs Rockford Siding & Windows today, founded SeamlessGutters.com in 1998, and built AIestimate.org.
He has knocked the doors. He has stood on the roof with the adjuster who did not want to get on the roof. He has written the estimate that came back to bite him and he has eaten the callback that came from a missing kick-out flashing.
Everything in this course is here because it cost somebody money to learn it the other way.
Put your name in and I will send you the first module — the whole thing, not a teaser — plus the full curriculum so you can see every module before you spend a dollar.
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Every seat is one person, paid once, forever. Put your reps on the rep seat. Put yourself on the owner seat. Nobody pays for training they will never open.
The person knocking doors and sitting at kitchen tables.
Runs the claims, the crews and the reps.
Owns the risk, the payroll and the outcome.
Each seat includes everything in the seat below it. 30-day refund — email and tell us what did not land.
No. The tracks run from first principles — how hail actually damages a shingle — up through comp plans and job costing. A brand-new rep starts on the Sales Rep path. A 20-year owner starts on the Owner path and skips what he already runs.
There are 44 modules and roughly 25 hours of material. Most people work one track at a time. The Lead Machine track has a defined six-week build schedule at the end of it.
No. Storm and claims work is two of the six tracks because that is where most contractors lose the most money. The rest is field sales, production standards, and running the business — and all of it applies to retail work too.
Yes. Codes change, carriers change, software changes. Updates to the course are included and you keep the same access code.
Seats are per person. A rep seat covers one rep. If you have four reps, that is four rep seats. It keeps the price honest — you are not paying owner-level money to teach a 22-year-old how to knock a door. Reselling the material or training people outside your company is not covered; email us for a network or association license.
Email within 30 days, tell us what did not land, and we will refund it. We would rather have the feedback than the argument.
It does not, and it says so on every page. Insurance law, licensing, contract requirements and building codes vary by state and change. This course teaches you the trade and tells you exactly where to go verify the rules where you work.